Whether you’re aiming to enhance your corporate identity, showcase your team’s personalities, or create compelling marketing materials, good portrait photography is a crucial. We create portrait photography tailored specifically for organisations by capturing authentic and professional portraits that embody the essence of your organisation’s brand and values.
The Power of Portraits in Organisational Identity
Portraits are powerful tools that shape your organisation’s identity. A well-crafted portrait communicates professionalism, approachability, and authenticity, forming a connection between your brand and your audience. By investing in portrait photography, you invest in establishing a visual identity that resonates with stakeholders and clients alike. You also prove that you value your employees by giving the, an image they are happy to use.
Planning and Preparation For A Portrait Session
Planning and preparation are essential. Begin by defining the purpose of the portraits. Are they for your company’s website, LinkedIn profiles, or marketing materials? Having a clear goal in mind will guide the entire process.
Selecting a Location: Choose a setting that aligns with your organisation’s ethos. A well-lit office space, an outdoor backdrop, or a minimalist studio can all contribute to the desired look and feel of the portraits.
Wardrobe and Styling: Brief your team to wear clothes that reflects your organisation’s brand and values. Solid colors, subtle patterns, and anything that works for a business meeting usually work. Avoid overly flashy or distracting clothing that could overwhelm the shot.
Capturing Authenticity Through Connection
Authenticity is the cornerstone of effective portrait photography. It’s about capturing the essence of an individual while showcasing their personality and professionalism.
Building Rapport: During the shoot we will quickly establish a connection with each person by engaging in conversation to put them at ease, and let their personalities come through during the session.
Posing and Expression: We encourage natural poses and expressions that reflect each individual’s character. A genuine smile usually is the look to go for.
Lighting
Lighting is key and can transform a portrait from bad to good. We use both natural light and our own lighting, so we can always achieve the desired look
Natural Light: We utilise soft, diffused natural light whenever possible. Morning and late afternoon light casts a warm and flattering glow that enhances skin tones.
Adding Light: Using our lighting equipment, with as softboxes and strobes, we can create lighting to make the images look exactly as we want.
Post-Processing
Post-processing is the final step in the process. Our ethos is that subtlety is key, and we take on board clients feedback.
Colour Correction: We adjust colour balance to ensure accurate skin tones and a cohesive visual theme across all portraits.
Skin Retouching: Light retouching will be used to remove minor imperfections while preserving natural skin texture. We avoid excessive editing that results in an unnatural appearance.
